• ALCOHOL BUSINESS GROWTH CONSULTANT
Most liquor brands get distribution but never get reorders. I help fix that
Most liquor brands don’t fail because of distribution—they fail because nothing moves once they get there.
We help alcohol brands turn placements into predictable sell-through and repeat orders.
$25M+ revenue generated across alcohol businesses alone. 19 years of operating experience
$25M+
Revenue Generated
19 Yrs
Experience
Babson / NYU
Educated
Operators
Not Gurus
Babson College / NYU
THE PROBLEM
You did everything right. So why isn’t it working?.
You got the product right.
You got distribution.
You’re in stores. Maybe even multiple states.
But:
Bottles are sitting on shelves
Accounts aren’t reordering
Distributors stopped pushing your brand
Marketing isn’t translating into sales
You’re not alone.
This is where most liquor brands get stuck.
Five symtoms for this issue:
Declining Revenue
Sales have plateaued or taken a dip. Your proven channels aren't delivering results like they used to.
Business Depends on You
If you stepped away for two weeks, everything would grind to a halt. The company runs on your brainpower.
Team Can't Execute Properly
Your team is talented but without clear systems they repeat mistakes, miss targets, and need constant direction.
No system in place for repeatable busienss
No formula in place to motivate the distribution sales reps, the staff members of the retail/restaurants, the owners, and/or the customers.
Unclear Path Forward
The strategies that got you here aren't working anymore. You know something needs to change—but what?
This is not a motivation problem.
It's a systems problem.
If you don’t fix this, here’s what happens:
You keep expanding… with no real growth
Cash gets tied up in dead inventory
Distributors stop prioritizing you
Retailers replace you with faster-moving brands
And eventually—you get pushed out.
Babson College
Entrepreneurship
New York University
MA - Economics
ABOUT ROHAN
Built from the Ground Up.
Not the Boardroom.
Rohan Duggal isn't a theory-first consultant who learned business from a textbook. With 19 years in the trenches — building, operating, and exiting businesses across retail, hospitality, tech, and food — he brings a rare combination of real-world grit and elite education.
$25M+
Revenue Generated
19
Years Operating
Educated at Babson College — ranked #1 in entrepreneurship — and New York University, Rohan has generated over $25M in revenue and helped dozens of founders break through the ceiling that was holding them back.
Built and scaled multi-location retail businesses
Worked directly with liquor brands and stores
Seen exactly what drives velocity—and what kills it
Most advice in this industry is generic.
This isn’t.
We focus on what actually drives:
First purchase
Repeat purchase
Account-level velocity
10+
Businesses Started
100%
Results Led
The Framework
The Profit
Acceleration
System
A proven five-phase methodology built through 19 years of operating real businesses. Not a consulting playbook — a battle-tested system that works for established operators ready to break through.
I don’t help you “market” your brand. I help you move product
01
Diagnose Profit Leaks
Market Focus
Stop spreading thin across 20+ states.
We identify where you actually win—and double down.
How does it work:
Market-by-market breakdown
SKU performance analysis
Account-level review (what’s stuck vs selling)
Pricing + positioning check
Distributor engagement analysis
02
Optimize Revenue Drivers
Account-Level Strategy
Every store/bar is different.
We build targeted plans that drive movement at the account level..
03
Install Systems
Sampling, promos, pricing, staff incentives, local awareness—
executed in a way that actually converts.
Build playbooks for: Liquor storesBars/restaurants
Staff education strategies
In-store conversion tactics
Menu placement optimization
04
Strengthen Team Execution
Feedback Loops
Real data from the ground:
What’s selling
Where it’s stuck
Why customers aren’t buying
Then we adjust fast.
Build distributor communication cadence
Create KPIs they’re accountable to
Give them tools to sell your product
Identify when to switch / escalate
05
Scale Profitably
Repeatable Playbooks
Once something works → we systemize it → scale it
Reorder triggers + follow-ups
CRM / tracking system for accounts
Promotions tied to reorder behavior
Relationship management playbook
RESULTS
Real Operators.
Real Numbers.
Every engagement starts with real operating experience — these are outcomes from building, scaling, and running businesses across SaaS, marketplaces, and retail.
alcohol store owner
Retail / Alcohol
BEFORE
> $1M annual revenue
> Owner working 70+ hours/week
> High staff turnover & rising food costs
> Single point of failure: owner/founder
AFTER
Grew revenue to $3M annually
+ 22% increase in conversion rate
+ AOV increased from $23 → $32
+ 30% increase in repeat customers
+ Fully systemized operations (SOP-driven)
health/wellness marketbased platform
SaaS Marketplace
BEFORE
> No product-market fit
> No users or acquisition system
> No scalable growth infrastructuren
AFTER
+ 1,000+ users across 26 countries
+ 200+ trainers onboarded
+ 20% MoM growth (users & revenue)
+ CAC reduced by 15%
+ 25% increase in feature adoption
last mile delivery market based platform
B2B Logistics Marketplace
BEFORE
> High delivery costs
> Inefficient logistics operations
> No structured marketplace system
AFTER
+ Built marketplace across NYC (3 boroughs)
+ 17% reduction in payroll costs
+ 12% faster delivery times
+ 50+ restaurant partners acquired
Growth & Revenue Systems
Cross-Business
BEFORE
> High CAC
> Low conversion rates
> No tracking or visibility
AFTER
+ Reduced CAC through funnel optimization
+ Increased conversion rates & retention
+ Built KPI dashboards + CRM systems
+ Installed SOPs for scalable execution
Operations & Team Scaling
Multi-Business
BEFORE
> Founder bottlenecks
> No structured hiring or workflows
> Inefficient team execution
AFTER
+ Led teams up to 30+ people
+ Built structured hiring + onboarding systems
+ Improved productivity through SOPs + workflows
+ Enabled businesses to run without founder dependency
Built by someone who’s actually been in it
I didn’t start as a consultant.
I started in a liquor store in 2007.
Since then, I’ve:
Built and scaled multiple businesses across retail, F&B, and tech
Driven millions in revenue
Worked hands-on with operators, not just strategy decks
I understand:
What moves in-store
What buyers care about
What actually gets reordered
This is operator-led growth—not theory
WORK WITH ROHAN
Choose Your
Engagement Level
Every engagement is designed for business owners who are ready to take decisive action. Choose the format that matches your urgency.
Additional Industry Experience:
In addition to working with operators across service, retail, hospitality, food, and technology businesses, Rohan also supports select alcohol brands navigating growth challenges in competitive markets like NYC.
• Distribution performance and market traction
• Sell-through and reorder growth
• Stronger positioning in crowded local markets
This is a specialized focus area based on real market execution — not generic consulting.
GROUP
Group Strategy Session
Small group workshop for specific problem solving with Rohan & peer guidance.
- 2-Hour facilitated strategy session
- Small cohort of vetted operators
- Peer context & shared solutions
- Actionable on focus
1:1 SESSION
30-Minute Consulting Call
Direct advising for urgent issues. Come with a clear problem, leave with a clear path.
- Hard 1:1 with Rohan
- Focused single-issue sprint
- Immediate actionable output
- Follow-up summary notes
Most Popular
FULL IMMERSION
60-Minute Deep Dive
Complete diagnostic & advisory session. Reviewing your business model, team, and systems. Ideal for strategic planning or multi-faceted challenges.
- Full business diagnostic
- Identify critical bottlenecks
- Prioritized action framework
- 30-day accountability check-in
ONGOING
Basic Retainer
Monthly engagement for sustained accountability, direct access, and ongoing strategic support as you implement.
- 2 x 60 min sessions per month
- Always-on email/memo access
- Monthly performance review
Highest Impact
PREMIUM
VIP Retainer
Full fractional partnership. Rohan embeds into your leadership team to drive execution, handle specific large projects, and train key support.
- Unlimited 1:1 Access
- On-site strategy days
- Direct leadership & coaching
Industry Advisory
Alcohol Brand Growth Consulting
For alcohol brands looking to scale in competitive markets, with support around distribution strategy, sell-through, and market positioning.
Distribution and pull-through strategy
Market-specific growth planning
Positioning and execution support
TESTIMONIALS
Founders Who
Broke Through
Anika Erwin
Hector Caravallo
Ron Gonzalez
"Prior to working with Rohan, I had no marketing strategy. Now I'm one of the most viral wine shops in NYC"
Monica Noel
"Rohan's business acumen and ability to find solutions in tough scenarios is extraordinary. He's been a great business ally and someone I lean on in tricky situations"
Doug Tough
"We started in 2006 with only 25k in inventory. With the help of Rohan, I was able to scale my margins and my inventory to well beyond $300k"
Navnit Kumar
FREE RESOURCES
Free Business
Growth Toolkit
The exact tools Rohan uses with every client. Instantly implementable. Zero fluff. Built for operators who need results now.
Marketing Strategy Document
A complete tactical step-by-step framework used to grow businesses on the $5M revenue ceiling.
Analytics Dashboard Template
The exact KPI dashboard Rohan uses with clients to track profitability, revenue drivers, and operational health.
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If Your Business Has Hit a Ceiling,
It's Time to Fix the System.
Book a free 30-minute consultation with Rohan. No pitch. No fluff. Just an honest diagnostic of where your business is stuck and exactly what to do next.
The Promise
3X Your Profitability Within 3 Months — or Work for Free.
This isn't a consulting pitch. If we don't hit agreed targets, and you don't hit the agreed upon profit targets, Rohan continues working with you at zero additional cost until you do.
Accountable to guarantee — or we work free
19 years of operating experience
Operator-led, not theory-driven
Results-based Strategy
I’ll break down:
Where your product is getting stuck
Why accounts aren’t reordering
What’s killing your velocity
What to fix immediately
You don’t need more distribution.
You need your product to move.
→ Let’s fix that
All brands/businesses are also welcome to apply for advisory support.
Only 3 spots available per month for retainer engagements.
RKD Consulting
Helping established business owners 3X their profitability within 3 months, risk-free.
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