• ALCOHOL BUSINESS GROWTH CONSULTANT
Struggling to develop and scale your liquor or wine brand in New York? I help fix what’s holding it back.
Rohan K. Duggal is a New York alcohol market consultant who helps liquor, wine and RTD brands enter, manage and scale the NY market—from distribution and sales management to sell-through and reorders.
$25M+ revenue generated across alcohol businesses alone. 19 years of operating experience
$25M+
Revenue Generated
19 Yrs
Experience
Babson / NYU
Educated
Operators
Not Gurus
Babson College / NYU
THE PROBLEM
NY seems a lot harder to navigate in the alcohol industry than you first thought?
You are in the market or coming into the market, and don't have an ally or team that can help scale this brand to the next level?
You're nervous about unsold bottles, being able to operate from another state, and having the proper relationships its requires to win NY?
You’re not alone.
This is where most liquor brands get stuck.
Five symtoms for this issue:
Overwhelmed and unsure how to navigate the New York market?
Not in the market, issues already piling up, have no boots on the ground or team that care about the brand. Very new to the market in general or just need a change of guard in what you're currently doing
Business Depends on You
If you stepped away for two weeks, everything would grind to a halt. The company runs on your brainpower.
Team Can't Execute Properly
Your team is talented but without clear systems they repeat mistakes, miss targets, and need constant direction.
No system in place for repeatable business
No formula in place to motivate the distribution sales reps, the staff members of the retail/restaurants, the owners, and/or the customers.
Unclear Path Forward
The strategies that got you here aren't working anymore. You know something needs to change—but what?
This is not a motivation problem.
It's a systems problem.
If you don’t fix this, here’s what happens:
-You keep expanding… with no real growth
-NY becomes a dream versus a reality
-Sales becomes unlikely to scarce in the market while costs accumulate with your distributor
-Distributors either don't pick you up or stop prioritizing you
-Retailers replace you with faster-moving brands
And eventually—you get pushed out.
Babson College
Entrepreneurship
New York University
MA - Economics
ABOUT ROHAN
Built from the Ground Up.
Not the Boardroom.
Rohan Duggal isn't a theory-first consultant who learned business from a textbook. With 19 years in the trenches —Creating in the off premise market and On premise market, and having navigated brands to enter the NY market-world grit and elite education.
$25M+
Revenue Generated
19
Years Operating
Educated at Babson College — ranked #1 in entrepreneurship — and New York University, Rohan has generated over $25M in revenue and helped dozens of founders break through the ceiling that was holding them back.
Built and scaled multi-location retail businesses
Worked directly with liquor brands and stores
Seen exactly what drives velocity—and what kills it
Most advice in this industry is generic.
This isn’t.
We focus on what actually drives:
First purchase
Repeat purchase
Account-level velocity
Accountability and consistency from the distribution house
10+
Businesses Started
100%
Results Led
The Framework
NY Alcohol Acceleration Program
A proven five-phase methodology built through 19 years of operating real businesses. Not a consulting playbook — a battle-tested system that works for established operators ready to break through.
I don’t help you “market” your brand. I help you win the NY alcohol market
01
Diagnose problem
Liquor distribution requirements/goals
Market assessment (competitive analysis)
deck creation/market positioning
Set up initial calls/emails with you and engaged liquor distributors
If live in the market:
Market-by-market breakdown
SKU performance analysis
Account-level review (what’s stuck vs selling)
Pricing + positioning check
Distributor engagement analysis
02
Optimize Revenue Drivers
Educational programs for the sales reps
create KPIs and goals for the team
identify the top 10 accounts we need to win early on
do ride alongs and show sales reps the blueprint to success
create a CRM on your behalf
stay in touch with high value clients
Every store/bar is different.
We build targeted plans that drive movement at the account level
03
Install Systems
Sampling, promos, pricing, staff incentives, local awareness—
executed in a way that actually converts.
Build playbooks for: Liquor storesBars/restaurants
Staff education strategies
In-store conversion tactics
help with events/popups, and influencers
Menu placement optimization
04
Strengthen Team Execution
Feedback Loops-stay in communication with the team on the field and
Real data from the ground:
What’s selling
Where it’s stuck
Why customers aren’t buying
Then we adjust fast.
Build distributor communication cadence
Create KPIs they’re accountable to
Give them tools to sell your product
Identify when to switch / escalate
05
Scale Profitably
Repeatable Playbooks
Once something works → we systemize it → scale it
Reorder triggers + follow-ups
CRM / tracking system for accounts
Promotions tied to reorder behavior
Relationship management playbook
RESULTS
Real Operators.
Real Numbers.
Every engagement starts with real operating experience — these are outcomes from building businesses in the alcohol space whether brands, retail, or restaurants.
Alcohol store owner
Retail / Alcohol
BEFORE
> $1M annual revenue
> Owner working 70+ hours/week
> High staff turnover & rising food costs
> Single point of failure: owner/founder
AFTER
Grew revenue to $3M annually
+ 22% increase in conversion rate
+ AOV increased from $23 → $32
+ 30% increase in repeat customers
+ Fully systemized operations (SOP-driven)
Restaurant owner
Food/Beverage/Alcohol
BEFORE
>Operations depended heavily on the founder
>High employee turnover and inconsistent onboarding
>No standardized workflows across locations
>Inefficient scheduling and high labor costs
AFTER
Built and managed teams across two New York City locations
Created structured hiring, onboarding and employee training systems
Introduced SOPs for daily operations, customer service and store management
Implemented labor, sales and performance KPIs for each location
Built repeatable marketing, promotion and community-event systems
Reduced the restaurant's dependence on the founder through clearer roles, workflows and accountability
Growth & Revenue Systems
Cross-Business
BEFORE
> High CAC
> Low conversion rates
> No tracking or visibility
AFTER
+ Reduced CAC through funnel optimization
+ Increased conversion rates & retention
+ Built KPI dashboards + CRM systems
+ Installed SOPs for scalable execution
Operations & Team Scaling
Multi-Business
BEFORE
> Founder bottlenecks
> No structured hiring or workflows
> Inefficient team execution
AFTER
+ Led teams up to 30+ people
+ Built structured hiring + onboarding systems
+ Improved productivity through SOPs + workflows
+ Enabled businesses to run without founder dependency
Built by someone who’s actually been in it
I didn’t start as a consultant.
I started in a liquor store in 2007.
Since then, I’ve:
Built and scaled multiple businesses across retail, restaurants, and alcohol brand consulting
Driven millions in revenue
Worked hands-on with operators, not just strategy decks
I understand:
What moves in-store
What buyers care about
What actually gets reordered
This is operator-led growth—not theory
WORK WITH ROHAN
Choose Your
Engagement Level
Every engagement is designed for business owners who are ready to take decisive action. Choose the format that matches your urgency.
Additional Industry Experience:
Rohan supports select alcohol brands navigating growth challenges in competitive markets like NYC in the following ways:
• Distribution performance and market traction
• Sell-through and reorder growth
• Stronger positioning in crowded local markets
This is a specialized focus area based on real market Alcohol brand execution — not generic consulting.
Most Popular
FULL IMMERSION
60-Minute Deep Dive
Complete diagnostic & advisory session. Reviewing your business model, team, and systems. Ideal for strategic planning or multi-faceted challenges.
- Full business diagnostic
- Identify critical bottlenecks
- Prioritized action framework
- 30-day accountability check-in
Industry Advisory
NY State Activator Solution
For alcohol brands looking to scale in competitive markets, with support around distribution strategy, sell-through, and market positioning.
Distribution and pull-through strategy
Managing team in market
CRM activation for on-premise/off-premise
KPI management
Market-specific growth planning
Positioning and execution support
TESTIMONIALS
Founders Who
Broke Through
Anika Erwin
Hector Caravallo
Ron Gonzalez
"Prior to working with Rohan, I had no marketing strategy. Now I'm one of the most viral wine shops in NYC"
Monica Noel
"Rohan's business acumen and ability to find solutions in tough scenarios is extraordinary. He's been a great business ally and someone I lean on in tricky situations"
Doug Tough
"We started in 2006 with only 25k in inventory. With the help of Rohan, I was able to scale my margins and my inventory to well beyond $300k"
Navnit Kumar
FREE RESOURCES
Free Business
Growth Toolkit
The exact tools Rohan uses with every client. Instantly implementable. Zero fluff. Built for operators who need results now.
Marketing Strategy Document
A complete tactical step-by-step framework used to grow businesses on the $5M revenue ceiling.
Analytics Dashboard Template
The exact KPI dashboard Rohan uses with clients to track profitability, revenue drivers, and operational health.
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If Your Business Has Hit a Ceiling,
It's Time to Fix the System.
Book a free 30-minute consultation with Rohan. No pitch. No fluff. Just an honest diagnostic of where your business is stuck and exactly what to do next.
All brands/businesses are also welcome to apply for advisory support.
Only 3 spots available per month for retainer engagements.
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Babson College, New York University are registered trademarks of their respective owners.